An Ad for the Bottom Line

01 July 2009

Just as the Olympic titans of the historic Olympic Games competed nude to show they had nothing to hide – so too do my Pacific neighbours, the flight crew of Air New Zealand.

If you haven’t seen their latest marketing campaign yet, you may want to take a look at their somewhat cheeky, and I do mean cheeky, inflight safety video. Let’s just say you won’t be needing the whistle and light to attract attention…

It’s part of a marketing campaign to drive Air New Zealand’s new “Our fares have nothing to hide” slogan. The message is pretty transparent, as is the clothing. The stars who bare all but bodypaint are actually all Air NZ employees – even the CEO makes a cameo appearance!

And apparently it cost significantly less to produce by using actual staff to create the marketing campaign. Great concept! It’s really catching on with millions of hits on YouTube already and driving lots of positive comments online on Twitter.

Creative. Simple, yet fantastic idea. Well executed. What do you think? Should we go for a skinny-trip?

Check out the campaign website at www.nothingtohide.co.nz

2 Responses to “An Ad for the Bottom Line”

  1. Bendos

    That’s lovely…something you’d expect from one of the Virgin Airlines but…well, with more class than having Richard say something about cracking value, getting it up, keeping abreast of the latest fares or the extra inches of Premium Economy.

    Don’t you think?

  2. Ryan Peal

    This was such a great hit when it came out – zoomed up the charts on YouTube and still going strong. I love it because it makes you want to watch and rewatch just to see what you can see – well maybe some people do that.

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