All About Online Video » bodypaint http://blogs.hillandknowlton.com/adamsparke A blog for people who shoot, edit, produce or market online video Fri, 16 Oct 2009 07:24:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 An Ad for the Bottom Line http://blogs.hillandknowlton.com/adamsparke/2009/07/01/an-ad-for-the-bottom-line/ http://blogs.hillandknowlton.com/adamsparke/2009/07/01/an-ad-for-the-bottom-line/#comments Wed, 01 Jul 2009 07:46:34 +0000 Adam Sparke http://blogs.hillandknowlton.com/adamsparke/?p=23 Just as the Olympic titans of the historic Olympic Games competed nude to show they had nothing to hide – so too do my Pacific neighbours, the flight crew of Air New Zealand.

If you haven’t seen their latest marketing campaign yet, you may want to take a look at their somewhat cheeky, and I do mean cheeky, inflight safety video. Let’s just say you won’t be needing the whistle and light to attract attention…

It’s part of a marketing campaign to drive Air New Zealand’s new “Our fares have nothing to hide” slogan. The message is pretty transparent, as is the clothing. The stars who bare all but bodypaint are actually all Air NZ employees – even the CEO makes a cameo appearance!

And apparently it cost significantly less to produce by using actual staff to create the marketing campaign. Great concept! It’s really catching on with millions of hits on YouTube already and driving lots of positive comments online on Twitter.

Creative. Simple, yet fantastic idea. Well executed. What do you think? Should we go for a skinny-trip?

Check out the campaign website at www.nothingtohide.co.nz

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