All About Online Video » video http://blogs.hillandknowlton.com/adamsparke A blog for people who shoot, edit, produce or market online video Fri, 16 Oct 2009 07:24:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Shrinking Sydney down to size http://blogs.hillandknowlton.com/adamsparke/2009/05/22/shrinking-sydney-down-to-size/ http://blogs.hillandknowlton.com/adamsparke/2009/05/22/shrinking-sydney-down-to-size/#comments Fri, 22 May 2009 02:45:32 +0000 Adam Sparke http://blogs.hillandknowlton.com/adamsparke/?p=20 I first saw Keith Loutit’s work on the front cover of a local suburban publication and was instantly drawn to his unique style. That was just from a photograph, but on finding his video collection online at Vimeo, I went from admirer to fan in seconds.

Bathtub IV from Keith Loutit on Vimeo.

Keith recreates the feeling of looking closely at a miniature model, by using a shallow depth of field and controlling the focus. It feels similar to turning on the macro/lens options on your camera and taking pictures extremely close-up. The effect is known as tilt-shift miniaturisation and Keith believes he is the first to combine the technique with time-lapse to create short movie clips.

I really love the look and feel of his work. It makes me feel like a bit of a god watching these, staring down at the lives of the ‘little people’ that live around me. What I particularly like about his compositions are that they include those little life moments as well as some inspiring scenery. We get the opportunity to explore our own lives through completely fresh and different eyes.

Loutit has started a personal project, “Little Sydney” where for 12 months he will capture significant events and general life around Sydney. In one of the films already shot, Greenpeace commissioned him to use his time-lapse style to document their team building a whale sand-sculpture on the beach as part of an anti-whaling protest. It was a smart move by the organisation, as Keith is gaining a lot of attention from both local and worldwide media due to his unique style.

Check out the video below or jump on Vimeo directly for the HD version…

Helpless from Keith Loutit on Vimeo.

For video editors keen to learn how to mimic the style with Adobe After Effects, there is a simple well-thought out tutorial online. The tutorial was inspired by Keith’s work.

What do you think about Keith’s work? How does it make you feel watching these clips? Let me know if it impressed you as much as it did me.

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GFC CDO – What the? http://blogs.hillandknowlton.com/adamsparke/2009/04/06/gfc-cdo-what-the/ http://blogs.hillandknowlton.com/adamsparke/2009/04/06/gfc-cdo-what-the/#comments Mon, 06 Apr 2009 07:11:27 +0000 Adam Sparke http://blogs.hillandknowlton.com/adamsparke/?p=16 Have you been stuck in one of those awkward moments where someone, or perhaps even yourself, has been asked to explain what the credit crisis actually means?

“Ummm, well, err” seems to be the most common introduction to a response in the elevator and taxi conversations I’ve been privy to. What proceeds is usually an entertaining but long-winded answer ending with a softly-worded escape clause, perfectly timed to bridge to an alternative topic.

A colleague forwarded me the work of a creative fine arts student, Jonathan Jarvis, who honed his design skills to make the credit crisis a little more crunchable. See the results below.


The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo

Jonathan prepared the video package as part of his thesis for a Media Design Program at the Art Center College of Design in Pasadena, California. He drew on previous experience in creating diagrams of systems for the Innovation Team at UNICEF and some earlier work on motion design to make it all happen.

Through diagrams, motion and the guiding narrative as key elements, Jonathan has found a way to walk us step-by-step through the essential elements and relationships behind the credit crisis. As a quick way to grasp relationships and complex concepts – it definitely worked for me. What do you think?

Check out his website and see some of his other design work if you get some time.

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