Ampersand – December 2010

14 December 2010

As 2010 draws to a close, we look at some of the communications challenges that have presented themselves this year.

Permissiontoplay Permission to Play: Activating Social Networks - Matthew Froggatt, chief development officer at global custom research firm, TNS Global, on digital behaviour and trends worldwide
CanCMOrescue Can CMOs Rescue the Broken Alignment with Marketing and PR?by Pete Krainik, founder of the The CMO Club
recallfatigue Overcoming Recall Fatigue - Ron Bottrell, senior counsellor and director, looks at the steps a company can take to effectively deliver the message about recalls
220px-United_States_Capitol_-_west_front Political Volatility Delivers Lessons for Brands - John Ullyot, senior corporate communications advisor, looks at the American political landscape and how brands need to behave
coalitiongovernment Coalition Governments and the Politics of Business – public affairs experts Tim Fallon, Jacquelynne Wilcox and Jeroen Van Seeters, look at the coalition governments in the UK, Australia and Belgium respectively, and the takeouts for business
Barcelona_main The Barcelona Principles: A World Away from AVEsRuth Pestana, worldwide director, strategic services, on the newly defined metrics for the PR industry

As always, I welcome your views.

Wishing you an enjoyable festive season and a happy and prosperous New Year.

Paul Taaffe
Chief Executive Officer
Hill & Knowlton

Ampersand – September 2010

07 September 2010

2010 has been a pivotal year in the communications industry so far and this is reflected in a bumper issue of Ampersand.

Refreshing Africa’s ReputationSally Costerton, H&K EMEA President, looks at some of the reputational issues impacting Africa
The Many Moving Pieces of US Healthcare Reform – global healthcare practice head, Daniel McIntyre, on the implications of President Obama’s controversial changes
The Barcelona Principles – is there a Silver Bullet? - Ruth Pestana, worldwide director, strategic services looks at the latest PR measurement techniques
Clients Cannes and Will Keep ComingMaryLee Sachs, US chairman, reports on Cannes Lions 2010
Lessons From the Front Line - Crisis and digital experts, Chris Gidez and Brendan Hodgson, on how the Gulf of Mexico Oil Spill challenges existing reputation management models
Shop-PR Advocacy - Louise Watson, Head of Consumer Packaged Goods, looks at the role of PR in retail purchase considerations

As always, I welcome your views.

Paul Taaffe
Chairman and Chief Executive
Hill & Knowlton

Ampersand – April 2010

13 April 2010

First quarter 2010 reminded us that the earliest and most basic tenets of PR – planning for contingencies and stakeholder communications – never go out of style.  In this issue we look at the lessons in crisis management experienced by Toyota and the tactics deployed in the run-up to the British elections.  We also tackle social media measurement and explore how Internet usage in India is coming of age.

I hope you find our work informative and enjoyable.  As always, I welcome your views and comments.

  • The Perfect Storm by Chris Gidez
  • Show Me the Metrics by Niall Cook
  • A Two Horse Trot to 10 Downing Street by Paul Sinclair
  • India Online by Radhika Shapoorjee
    Paul Taaffe
    Chairman and Chief Executive, Hill & Knowlton

    Best of Ampersand – January 2010

    13 January 2010

    The last year of the noughties was pivotal in many ways: Barack Obama was inaugurated as the President of the US; we had the worst global recession since the 1930’s; two key emerging nations, Iran and India, held two very different elections; the rise of social media continued apace and Twitter emerged as a political force; Beijing became the official world capital of growth; and Copenhagen became the temporary ‘world’ capital of a climate change debate where biggest proved loudest.

    Here is a selection of the most-read articles in Ampersand 2009. They address issues which were top-of-mind then and are with us still in 2010.

    The next, wholly new, edition of Ampersand will be issued soon. As always we welcome feedback on topics you would like to see covered.

    Paul Taaffe
    Chairman and Chief Executive, Hill & Knowlton

    Ampersand – October 2009

    05 October 2009

    This edition’s single theme is the UN Climate Change conference in Copenhagen in December. As with the COP 15 meeting itself, our articles reflect diverse views from different parts of the world.

    • From Copenhagen itself, Nicolaj Egerod believes that this will be a watershed event for businesses as Green goes mainstream
    • In US and the Sustainable Century, our Washington contributor, Chad Tragakis, looks at the Obama effect on US green thinking
    • San Francisco based Josh Reynolds, our global Tech practice head, thinks Economy trumps Environment
    • From Beijing, John Holden points to the change in Chinese Govt thinking on climate change as China embraces Sustainability
    • Guest writer Awo Ablo of the BBC World Service Trust, highlights the important role multi-national companies can play in African environmental communications in Africa Talks Climate

    As always, your comments and feedback are most welcome

    Paul Taaffe
    Chairman and Chief Executive, Hill & Knowlton

    Ampersand – July 2009

    23 July 2009

    The emerging markets dominate this issue of Ampersand, as we celebrate 25 years in China and the extension of our wholly owned network into East Africa and India. We also explore the role of social media in the Iranian election, and reflect on the lessons to be learned from Cannes Lions 2009, the year PR made its debut.

    • Into Africa – George Godsal, managing director, H&K East Africa, looks at the growth prospects for strategic communications in Africa as the last emerging market joins the fray
    • India opens for business – Following the recent elections in the world’s largest democracy, Radhika Shapoorjee, president IPAN – Hill & Knowlton, looks at the implications for businesses and the expectations of its people
    • China: 25 years on – John Holden, Managing Director Beijing, H&K China, reflects on PR’s evolution up to the current impact of the social media revolution
    • #iranelection – Meagan Wheeler, intern at H&K NY, summarises her study on how Iranian citizens harnessed the power of Twitter and other communications
    • Cannes review – Tony Burgess-Webb, H&K CMO, looks back at Cannes Lions 2009, the year PR joined the party

    As always, I welcome your views and comments,

    Paul Taaffe
    Chairman and Chief Executive, Hill & Knowlton

    Cannespersand – June 2009

    03 June 2009

    In two weeks the PR industry will be part of Cannes Lions for the first time in 55 years. We thought we would celebrate with this Ampersand special.

    In PR comes to Cannes… at last our CMO Tony Burgess-Webb asks why PR has taken so long to join the party and has all communications now become public relations.
    Candace Kuss, EMEA director of interactive strategy (and reformed adperson), believes that PR is Late for the party, but ahead socially
    With user-generated ads now all the rage, including the Mofilm awards sponsored by H&K, Marylee Sachs, our global marketing communications practice head, reports that UGC debuts at Cannes

    If you are not going to Cannes this year but want to take part remotely you can join the Twitter Seminar we are hosting on Monday 22nd at 4pm with Biz Stone, co-founder by following @hillandknowlton and the #hkcannes hashtag on Twitter.

    Paul Taaffe
    Chairman and CEO, Hill & Knowlton