Ampersand – April 2010

13 April 2010

First quarter 2010 reminded us that the earliest and most basic tenets of PR – planning for contingencies and stakeholder communications – never go out of style.  In this issue we look at the lessons in crisis management experienced by Toyota and the tactics deployed in the run-up to the British elections.  We also tackle social media measurement and explore how Internet usage in India is coming of age.

I hope you find our work informative and enjoyable.  As always, I welcome your views and comments.

  • The Perfect Storm by Chris Gidez
  • Show Me the Metrics by Niall Cook
  • A Two Horse Trot to 10 Downing Street by Paul Sinclair
  • India Online by Radhika Shapoorjee
    Paul Taaffe
    Chairman and Chief Executive, Hill & Knowlton

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