Ampersand – December 2010

14 December 2010

As 2010 draws to a close, we look at some of the communications challenges that have presented themselves this year.

Permissiontoplay Permission to Play: Activating Social Networks - Matthew Froggatt, chief development officer at global custom research firm, TNS Global, on digital behaviour and trends worldwide
CanCMOrescue Can CMOs Rescue the Broken Alignment with Marketing and PR?by Pete Krainik, founder of the The CMO Club
recallfatigue Overcoming Recall Fatigue - Ron Bottrell, senior counsellor and director, looks at the steps a company can take to effectively deliver the message about recalls
220px-United_States_Capitol_-_west_front Political Volatility Delivers Lessons for Brands - John Ullyot, senior corporate communications advisor, looks at the American political landscape and how brands need to behave
coalitiongovernment Coalition Governments and the Politics of Business – public affairs experts Tim Fallon, Jacquelynne Wilcox and Jeroen Van Seeters, look at the coalition governments in the UK, Australia and Belgium respectively, and the takeouts for business
Barcelona_main The Barcelona Principles: A World Away from AVEsRuth Pestana, worldwide director, strategic services, on the newly defined metrics for the PR industry

As always, I welcome your views.

Wishing you an enjoyable festive season and a happy and prosperous New Year.

Paul Taaffe
Chief Executive Officer
Hill & Knowlton

Leave a Reply