Investor Marketing – The Wrong Way

11 June 2008

Raise your hand if you respond to spam emails.Spam

Ok – now raise your hand if you think those who send spam hurt their overall reputation by doing so.

I received a spam email from a junior gold company in Canada today.  Sigh…
Did they honestly believe that I, or an institutional investor, would become interested in their company/stock because of this unsolicited email?

Actions like this scream desperation.  In reality, the company is likely not desperate at all.  They probably just don’t have a clue what to do from an investor relations perspective.  Unfortunately, their feeble tactics end up hurting their reputation as opposed to improving their company valuation.

There are numerous ways of effectively marketing your company to the investment community.  Spam is the worst choice a company could possibly make.

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