Is it an IR Blog or a Corporate Blog?

12 August 2008

Is an IR blog really that different from a corporate blog?  I don’t think so.Mirror 

Why would an investor (institutional or otherwise) read an IR blog created by a company?

Most likely, it would be for the exact same reason why that investor would call the company, meet with management, speak to a sell-side analyst about the company, or visit the company’s website – they want to obtain more information about that company.  In turn, that information leads to an investment decision on the company (buy, sell, or hold).

Bottom line – Even though it’s not called an “IR blog”, a corporate blog that provides insight into a company’s business will very much serve the information needs of an investor.

One Response to “Is it an IR Blog or a Corporate Blog?”

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