Comments on: When it All Goes Wrong http://blogs.hillandknowlton.com/anildilawri/2009/01/16/when-it-all-goes-wrong/ Taking Investor Relations to the Next Level Mon, 06 May 2013 23:42:09 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anil Dilawri http://blogs.hillandknowlton.com/anildilawri/2009/01/16/when-it-all-goes-wrong/comment-page-1/#comment-45 Anil Dilawri Mon, 02 Feb 2009 20:58:11 +0000 http://blogs2.hillandknowlton.com/anildilawri/11611.aspx#comment-45 One only needs to look at the rebound in the stock price of Maple Leaf Foods to see the impact of effective crisis management. It is important to remember that every situtation/crisis is different. Because of the variety of impacts that at crisis can have on various stakeholders, a company needs to prioritize its post-release activities. In some cases, it's communicating with the Street (formely) every two weeks, in other cases it's producing reputation-building ads on TV that target your customers. Some companies need to focus their efforts internally with employees, and others need to focus on making sure the media gets the facts right. The key is that your company is prepared (and has the system) to recognize and adapt to an individual situation. This is not easy, but it is a necessity for successful companies. One only needs to look at the rebound in the stock price of Maple Leaf Foods to see the impact of effective crisis management.

It is important to remember that every situtation/crisis is different. Because of the variety of impacts that at crisis can have on various stakeholders, a company needs to prioritize its post-release activities.

In some cases, it’s communicating with the Street (formely) every two weeks, in other cases it’s producing reputation-building ads on TV that target your customers. Some companies need to focus their efforts internally with employees, and others need to focus on making sure the media gets the facts right.

The key is that your company is prepared (and has the system) to recognize and adapt to an individual situation. This is not easy, but it is a necessity for successful companies.

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By: Laura De Sanctis http://blogs.hillandknowlton.com/anildilawri/2009/01/16/when-it-all-goes-wrong/comment-page-1/#comment-15 Laura De Sanctis Tue, 27 Jan 2009 00:06:06 +0000 http://blogs2.hillandknowlton.com/anildilawri/11611.aspx#comment-15 <p>In the case of Maple Leaf Foods and the listeriosis tragedy, how do you feel President and Chief Executive Officer Michael McCain handled the crisis situation?  </p> <p>You mention that post-release interactions with investors, media, employees, partners and other stake holders really count.  How do you feel Maple Leaf Foods has dealt with post-release interactions?</p> <p>Can you suggest any major strategies to use in post-release activity and in what kinds of situations these strategies can be used?</p> In the case of Maple Leaf Foods and the listeriosis tragedy, how do you feel President and Chief Executive Officer Michael McCain handled the crisis situation?  

You mention that post-release interactions with investors, media, employees, partners and other stake holders really count.  How do you feel Maple Leaf Foods has dealt with post-release interactions?

Can you suggest any major strategies to use in post-release activity and in what kinds of situations these strategies can be used?

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