It’s Only Your Credibility

22 July 2009

Readers of this blog and people who know me are aware of how frequently I talk about the importance of preparation. In the IR world, that means members of the management team being exceedingly prepared for public spectacles such as quarterly earnings calls and financial conference speaking engagements.

Preparation is an insurance policy on your credibility.

The next time your CEO is thinking about spending an extra 15 minutes, 1 hour, or 4 hours preparing for their next public appearance, point them to the edited version of Sarah Palin’s resignation speech (courtesy of Vanity Fair).

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