Taking it Up a Notch

23 September 2009

Some IROs really get it!

Lately I have had some encouraging conversations with some senior IR professionals who are interested in taking their IR programs to the next level.

These IROs are not satisfied with the same old, same old. They are changing the way they market to investors, they are changing their IR presentations to be more meaningful and less mainstream, they are taking a serious look at social media as opposed to dismissing it, and they are being less ad hoc about the way their program operates.

Some say “if it isn’t broken then don’t fix it”.
Others say “if it is working, how can we make it work better?”

Companies (and IR programs) that continuously evaluate, evolve, learn, change, innovate, and tweak get noticed by the Street.

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