Innovation Equality and Investor Relations

21 May 2010

Admittedly, I’m a Tom Peters fan.  He has become a legendary management consultant and he has done it by spreading his common sense ideas in a very engaging way.

Here he talks about Innovation Equality, and I think it is extremely relevant for IROs and anyone associated with IR.

What is your IR R&D budget?  More simply, does your IR department spend any time thinking about innovation?  By innovation I don’t mean using new adjectives in your press releases.  I mean doing new, and dare I say “different”, things that ensure your IR goals are met on a regular basis.

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