Comments on: Datamonitor acquires Ovum http://blogs.hillandknowlton.com/arcade/2006/10/21/datamonitor-acquires-ovum/ Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 25 May 2011 06:28:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SM http://blogs.hillandknowlton.com/arcade/2006/10/21/datamonitor-acquires-ovum/comment-page-1/#comment-44 SM Sun, 12 Oct 2008 04:35:37 +0000 http://blogs2.hillandknowlton.com/arcade/5395.aspx#comment-44 <p>I am writing this in October 2008, two years since the acquisition occurred, and I am currently working for Ovum. I believe that all your speculations above are becoming facts now; Ovum is rapidly losing its high profile Analysts, along with its brand name in the tech industry and DM is not helping, in whatever way it can.</p> <p>The business for DM, on the other hand, is not working that well too. Accenture's recent cancellation of Ovum's subscription showcases this. The reason that Accenture cited for canceling the subscription was major changes in Ovum's business model.</p> <p>I fear that a day would come when Ovum would be integrated into DM's Tech division (which is considered the most sad research segment in the tech industry) and the Ovum brand name would get completely dissolved.</p> I am writing this in October 2008, two years since the acquisition occurred, and I am currently working for Ovum. I believe that all your speculations above are becoming facts now; Ovum is rapidly losing its high profile Analysts, along with its brand name in the tech industry and DM is not helping, in whatever way it can.

The business for DM, on the other hand, is not working that well too. Accenture’s recent cancellation of Ovum’s subscription showcases this. The reason that Accenture cited for canceling the subscription was major changes in Ovum’s business model.

I fear that a day would come when Ovum would be integrated into DM’s Tech division (which is considered the most sad research segment in the tech industry) and the Ovum brand name would get completely dissolved.

]]>
By: ARcade http://blogs.hillandknowlton.com/arcade/2006/10/21/datamonitor-acquires-ovum/comment-page-1/#comment-43 ARcade Wed, 23 Apr 2008 16:11:27 +0000 http://blogs2.hillandknowlton.com/arcade/5395.aspx#comment-43 <p>Credit where it's due - my former boss David Rossiter has done a great job of detailing the recent changes</p> Credit where it’s due – my former boss David Rossiter has done a great job of detailing the recent changes

]]>
By: ARcade http://blogs.hillandknowlton.com/arcade/2006/10/21/datamonitor-acquires-ovum/comment-page-1/#comment-42 ARcade Mon, 14 May 2007 17:17:04 +0000 http://blogs2.hillandknowlton.com/arcade/5395.aspx#comment-42 <p>Boy, I stick my head into a spreadsheet for a couple of hours and I almost miss the biggest industry</p> Boy, I stick my head into a spreadsheet for a couple of hours and I almost miss the biggest industry

]]>
By: Don Jackson http://blogs.hillandknowlton.com/arcade/2006/10/21/datamonitor-acquires-ovum/comment-page-1/#comment-41 Don Jackson Wed, 31 Jan 2007 12:28:14 +0000 http://blogs2.hillandknowlton.com/arcade/5395.aspx#comment-41 On paper, this looks like a good fit. However, several of Ovum's top analysts have already jumped ship upon being told of Datamonitor's plans for them. There are also many more ex-Datamonitor employees at Ovum who are there because of the way DM treats it's staff. Expect more Ovum resignations, DM-enforced redundancies and the gradual disappearance of the Ovum brand. Great news for DM shareholders, but not for clients or staff. On paper, this looks like a good fit. However, several of Ovum’s top analysts have already jumped ship upon being told of Datamonitor’s plans for them. There are also many more ex-Datamonitor employees at Ovum who are there because of the way DM treats it’s staff. Expect more Ovum resignations, DM-enforced redundancies and the gradual disappearance of the Ovum brand. Great news for DM shareholders, but not for clients or staff.

]]>
By: David R http://blogs.hillandknowlton.com/arcade/2006/10/21/datamonitor-acquires-ovum/comment-page-1/#comment-40 David R Fri, 27 Oct 2006 22:25:16 +0000 http://blogs2.hillandknowlton.com/arcade/5395.aspx#comment-40 It's an interesting move - and yes, not one I was expecting either.     <br> <br>It's a logical step if Datamonitor is looking to boost its market share in the IT and telecoms sector.  It doesn't have a great presence there once you strip out the Butler Group and FS technology vertical offerings (I exclude Computerwire while is still more of a journalistic offering than an analyst one). Ovum enjoys a much high profile, especially in the IT services, telecoms and mobile arenas. <br> <br>And the Ovum / Butler fit is nice too.  The two firms have expertise in different market sectors so should fit together nicely with little overlap (there is some but it's not extensive). <br> <br>I think we're agreed on the big challenge - that's going to be the integration of the two cultures.  Perhaps Ovum will be run as a separate entity (at least on the analyst side, in a similar way to Butler).   <br> <br>Poor integration could be a quick way to lose a big part of what Datamonitor is buying, ie the knowledge and insight and skills of the Ovum analysts. It’s an interesting move – and yes, not one I was expecting either.    

It’s a logical step if Datamonitor is looking to boost its market share in the IT and telecoms sector.  It doesn’t have a great presence there once you strip out the Butler Group and FS technology vertical offerings (I exclude Computerwire while is still more of a journalistic offering than an analyst one). Ovum enjoys a much high profile, especially in the IT services, telecoms and mobile arenas.

And the Ovum / Butler fit is nice too.  The two firms have expertise in different market sectors so should fit together nicely with little overlap (there is some but it’s not extensive).

I think we’re agreed on the big challenge – that’s going to be the integration of the two cultures.  Perhaps Ovum will be run as a separate entity (at least on the analyst side, in a similar way to Butler).  

Poor integration could be a quick way to lose a big part of what Datamonitor is buying, ie the knowledge and insight and skills of the Ovum analysts.

]]>