Notes from IIAR meeting, November 2nd 2006

06 November 2006

There was a fairly good turn out at the
latest meeting of the Institute
of Industry Analyst Relations – I counted 13 plus the guest speaker, James
Governor of RedMonk.

James spoke on the topic of the increasing
influence of blogs, the nascent discipline of blogger relations and the
importance of managing rather than controlling content – since the meeting,
he has written a very interesting piece on this subject over at MonkChips.

The main topic of discussion was Gartner’s
European Symposium
, which kicked off today in Cannes, France.
As several members of the IIAR are attending, it was decided that they could
put some questions to Gene Hall, Gartner’s CEO and Peter Sondergaard, Senior VP
and Head of Research who are hosting an informal one-hour meeting for AR
professionals. The questions we decided on are:

  • What is the current mix of Gartner business
    in terms of vendor versus end-user revenues, and how do they see this changing?
  • What is Gartner doing to avoid confusion
    around Gartner Invest?
  • How can Gartner help AR professionals
    quantify the value of analysts?

Based on last week’s debate, I think it’s fair to
say that the questions represent genuine interest and concern among AR
professionals in Europe.

Hopefully, Gene and Peter will be
forthcoming and we’ll be able to post informed answers shortly.

The general consensus was that it’s still too early to come to any conclusions about Datamonitor’s recent acquisition of Ovum. It is clear, however, that there is considerable interest in how the new organisation pans out.

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