Comments on: Perspectives on a new AR blog http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/ Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 25 May 2011 06:28:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: ARcade http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/comment-page-1/#comment-52 ARcade Tue, 26 Jun 2007 07:52:58 +0000 http://blogs2.hillandknowlton.com/arcade/7143.aspx#comment-52 <p>Sally W* over at the Getting Ink blog has some advice for technology PRs who are pitching stories to</p> Sally W* over at the Getting Ink blog has some advice for technology PRs who are pitching stories to

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By: David Rossiter http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/comment-page-1/#comment-51 David Rossiter Mon, 30 Apr 2007 19:56:12 +0000 http://blogs2.hillandknowlton.com/arcade/7143.aspx#comment-51 <p>Hey Dom</p> <p>Out of the all numerous blogs I've seen written on this subject, yours in the one closest to my heart.  I'm not going to agree with everything you say but I'm with over 75 / 80% of the way.  We can argue about the rest over a beer ;-)</p> Hey Dom

Out of the all numerous blogs I’ve seen written on this subject, yours in the one closest to my heart.  I’m not going to agree with everything you say but I’m with over 75 / 80% of the way.  We can argue about the rest over a beer ;-)

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By: Heidi Schall http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/comment-page-1/#comment-50 Heidi Schall Mon, 12 Feb 2007 10:18:10 +0000 http://blogs2.hillandknowlton.com/arcade/7143.aspx#comment-50 Yes, good question. What do we call them? In the age of Web2.0 potentially every person who has expert knowledge and is willing to share and communicate this knowledge can become an important influencer. Maybe even more important than an analyst. <br>And it seems that becoming an analyst has become quite easy as well. At least in Germany we are seeing former journalists, authors or other industry experts who obviuosly see becoming an analyst as a business opportunity. The quality of some of these new “analyst firms” I would at least rate as questionable though. <br> Yes, good question. What do we call them? In the age of Web2.0 potentially every person who has expert knowledge and is willing to share and communicate this knowledge can become an important influencer. Maybe even more important than an analyst.

And it seems that becoming an analyst has become quite easy as well. At least in Germany we are seeing former journalists, authors or other industry experts who obviuosly see becoming an analyst as a business opportunity. The quality of some of these new “analyst firms” I would at least rate as questionable though.

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By: John http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/comment-page-1/#comment-49 John Fri, 09 Feb 2007 20:54:23 +0000 http://blogs2.hillandknowlton.com/arcade/7143.aspx#comment-49 Dominic, <br> <br>Very well said. Tiering to your specific purpose is critical. You hit on another potential blog topic in your concluding sentence as there are certain "influencers" who are not even analysts. <br> <br>Two that come to mind just happen to be former analysts - ex-Gartner Vinnie Mirchandani at Deal Archtiect (<a rel="nofollow" target="_new" href="http://dealarchitect.typepad.com/deal_architect/">http://dealarchitect.typepad.com/deal_architect/</a>) and ex-Aberdeen Daniel Taylor at Mobile Enterprise Weblog (<a rel="nofollow" target="_new" href="http://mobileenterprise.typepad.com/weblog/">http://mobileenterprise.typepad.com/weblog/</a>). However being an ex-analyst isn't a pre-requisite as there are many people (i.e. consultants, etc) out there, and in may cases in the blogosphere, with deep domain knowledge and industry insight. <br> <br>Working with these folks is potentially a grey area for the AR practictioner.  Who should they fall under? AR? PR? Blogger Relations? Other? <br> <br>John Dominic,

Very well said. Tiering to your specific purpose is critical. You hit on another potential blog topic in your concluding sentence as there are certain “influencers” who are not even analysts.

Two that come to mind just happen to be former analysts – ex-Gartner Vinnie Mirchandani at Deal Archtiect (http://dealarchitect.typepad.com/deal_architect/) and ex-Aberdeen Daniel Taylor at Mobile Enterprise Weblog (http://mobileenterprise.typepad.com/weblog/). However being an ex-analyst isn’t a pre-requisite as there are many people (i.e. consultants, etc) out there, and in may cases in the blogosphere, with deep domain knowledge and industry insight.

Working with these folks is potentially a grey area for the AR practictioner.  Who should they fall under? AR? PR? Blogger Relations? Other?

John

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