Top 10 Ways to Spot an AR Professional at a Cocktail Party

19 February 2007

Hill & Knowlton’s AR team is always on the lookout for ways to help AR professionals integrate more with their associates.  After much field research (which basically involved asking our friends to watch us at a couple of parties), we’ve produced this highly scientific guide: 

TOP 10 WAYS TO SPOT AN AR PROFESSIONAL AT A COCKTAIL PARTY

10. We arrange the appetizers in a quadrant, with the caviar and truffles in the upper right and the Cheez Whiz and cocktail weenies in the lower left …

 

9. We corner people in the kitchen and lecture them about how long it will be before the microwave is displaced by more “disruptive technology” …

 

8. The name tag attached to a lanyard is a dead giveaway …

 

7. We ask you where their free tote bag is …  

 

6. We engage each guest in conversation for 30 minutes exactly, no more and (sadly) no less …

 

5. We use the term “influencer” wayyyyyyyy too much …

 

4. We tier the guests and then circulate accordingly …

 

3. Around 10pm, we start talking about having reached “the peak of inflated expectations” and then leave just before the party really gets going …

 

2. We came alone, or possibly with an analyst sales rep …

 

1. You ask us, “How’s it going?” and we ask you to sign an NDA before we’ll tell you …

 

No doubt we’ve missed dozens of critical data points, so we invite you to pick up where our limited sample size left off …

 

 

3 Responses to “Top 10 Ways to Spot an AR Professional at a Cocktail Party”

  1. Dominic Pannell

    I’m rather fond of Cheez Whiz and cocktail weenies myself… I guess I’ll have to accept that I’m a niche player…

  2. James Governor’s Monkchips » links for 2007-02-21

    PingBack from http://www.redmonk.com/jgovernor/2007/02/21/links-for-2007-02-21/

  3. ARonaut

    You have noticed it too: AR pros tend to think like analysts, trying to intellectualise everything.

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