Cisco Analyst Relations blog

18 August 2007

It’s been (another) busy week and I am a bit late on picking up that Cisco has launched an Analyst Relations blog. Thanks to David for drawing my attention to it.

In the first post, Skip MacAskill, Director of industry analyst relations at Cisco sets out the objectives of the blog and calls for suggestions to help with building the agenda for the forthcoming Cisco C-Scape Global Forum in December. The second has a video clip of Cisco Chairman and CEO, John Chambers explaining how his perception of industry analysts has shifted over time.

It’s great to see Cisco inviting interaction and using compelling content right from the off. Cisco has a particularly strong AR capability, so hopefully they will build on a cracking start and include insights from the wider team – it would be nice to hear from the European and Emerging Markets AR teams, for example.

One Response to “Cisco Analyst Relations blog”

  1. Rachel Crutchley


    I am trying to establish the effect of blogging on company’s communications with their customers/stakeholders.

    I.e. does the fact that it facilitates two-way communication

    fundamentally alter the dialogue process?

    I am doing the research as part of my dissertation for my course MA

    Communications Management.  It would help me greatly if you were to answer the short questionnaire below and send it to

    Let me know if you require any additional information.

    Kind regards, Rachel

    Rachel Crutchley

    Student ID 9901912

    Questionnaire on corporate blogging – please return to Many thanks

    Corporate blogging is a relatively new addition to the communications mix. In what ways do you think its evolution has affected corporations relationship with their customers/stakeholders?

    In your view what role does corporate blogging play in the communications mix of organisations?

    In your view what is the appropriate level of blogging in a company e.g. who (what level) should blog? How frequently?

    What arrangements/safeguards (if any) are in place to manage your corporate blog? E.g. are comments censored before they are made live on the site?

    Do you have, or have to adhere to any kind of corporate code when blogging?

    Could you briefly outline how you feel blogs add or should add to the functionality of a company’s communication with its customers/stakeholders?

    In your view as blogging becomes more widespread how can we ensure corporate blogs are effective and useful?

    Please comment on the future of blogging and communications and anything else you feel relevant?

    Please pass this questionnaire on to anyone else in your company that also blogs on the company blog.

    Many thanks  

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