Comments on: Are you getting less for more from your analyst firm subscriptions? http://blogs.hillandknowlton.com/arcade/2007/09/10/are-you-getting-less-for-more-from-your-analyst-firm-subscriptions/ Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 25 May 2011 06:28:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Victim of Revenue Goals http://blogs.hillandknowlton.com/arcade/2007/09/10/are-you-getting-less-for-more-from-your-analyst-firm-subscriptions/comment-page-1/#comment-105 Victim of Revenue Goals Tue, 02 Oct 2007 21:51:02 +0000 http://blogs2.hillandknowlton.com/arcade/9353.aspx#comment-105 <p>I'd like to comment...beware now Gartner has a yearning to twist more seats from customers at any cost. Great way to make revenue goals! Who are they targeting? Analyst relations people, marketing teams, any 1+ instance of folks that work together. If you have to do moronic tasks such as gather research or make appointments for a seatholder you are a prime target. They'll accuse anything to demand extra seats. What are the implications for marketing and PR execution? OK...a seatholder can peruse and pick out research but is unable to share the docuement with staff, PR agents, or even other executives to decide if they like it. So you are in the magic quardant and want to write a press release? Only the seatholder can write it and send in it for approval. Thinking ahead--this means anyone handling the research--your contracts, branding, lead gen people--anyone involved in the decision to buy research reprints for example is a target. Hey anyway to make a buck and Gartner has a sleazy team of people dedicated to extort the seats! </p> I’d like to comment…beware now Gartner has a yearning to twist more seats from customers at any cost. Great way to make revenue goals! Who are they targeting? Analyst relations people, marketing teams, any 1+ instance of folks that work together. If you have to do moronic tasks such as gather research or make appointments for a seatholder you are a prime target. They’ll accuse anything to demand extra seats. What are the implications for marketing and PR execution? OK…a seatholder can peruse and pick out research but is unable to share the docuement with staff, PR agents, or even other executives to decide if they like it. So you are in the magic quardant and want to write a press release? Only the seatholder can write it and send in it for approval. Thinking ahead–this means anyone handling the research–your contracts, branding, lead gen people–anyone involved in the decision to buy research reprints for example is a target. Hey anyway to make a buck and Gartner has a sleazy team of people dedicated to extort the seats!

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By: links for 2007-09-14 « Flying Cloud http://blogs.hillandknowlton.com/arcade/2007/09/10/are-you-getting-less-for-more-from-your-analyst-firm-subscriptions/comment-page-1/#comment-104 links for 2007-09-14 « Flying Cloud Fri, 14 Sep 2007 02:28:13 +0000 http://blogs2.hillandknowlton.com/arcade/9353.aspx#comment-104 <p>PingBack from <a rel="nofollow" target="_new" href="http://sllarsen.wordpress.com/2007/09/14/links-for-2007-09-14/">http://sllarsen.wordpress.com/2007/09/14/links-for-2007-09-14/</a></p> PingBack from http://sllarsen.wordpress.com/2007/09/14/links-for-2007-09-14/

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