AR evolution

21 October 2007

It’s been a bit quiet on ARcade in recent weeks.

Apologies for that.

We’ve been busy handling client earnings briefings, preparing for product launches, attending client and analyst symposia… I guess there’s nothing new in that and I for one am not complaining.

It’s been particularly hectic in the London office over the past few months. So much so that I’m pleased to write that the AR team is expanding – I’ll give details in a separate post, but we’ve completed a painstaking recruitment process.

Part of that process involved taking a thorough look at the different tasks that our consultants undertake for clients – we came up with a list of 20 in all.

What was most interesting was that it became clear that many of our team’s skills and methods can be applied to companies in sectors outside IT. Now I’ve been arguing this for a long time, but the exercise gave me something to back up my premise.

We’re proving it, too. In September our Analyst Relations offer was part of a winning pitch to handle public relations for a global healthcare company and for the past six weeks we’ve been getting to grips with the key influencers in our new client’s markets. It’s fascinating.

The longer-term goal is to do the same for other sectors where it is possible to identify influential stakeholders and engage with them in a systematic programme on behalf of a client. I expect IT will always provide the majority of AR work, mainly because of its fast-moving nature and the maturity of the IT analyst industry, but it won’t be the only source.

I’m currently speaking to colleagues who specialise in PR for two other sectors and I’m confident we’ll build a credible offer to introduce AR to clients and further leverage the multi-specialised nature of H&K. We’re not rushing into anything, however, and we’re being careful not to distract ourselves from our existing work.

One Response to “AR evolution”

  1. ARcade

    As I mentioned previously , we’ve been working hard in the London AR team and that’s reflected in the

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