Comments on: Is this the future of analyst relations? http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/ Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 25 May 2011 06:28:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Future of Analyst Relations | March Communications http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-413 The Future of Analyst Relations | March Communications Fri, 19 Mar 2010 15:54:19 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-413 [...] Over the past two weeks, I’ve shared some discussions on social media and analyst relations with industry influencers Teresa Cottam of Telesperience and Peter Brockmann of Brockmann & Company.  To wrap up the series, here are their takes on the future of analyst relations:  [...] [...] Over the past two weeks, I’ve shared some discussions on social media and analyst relations with industry influencers Teresa Cottam of Telesperience and Peter Brockmann of Brockmann & Company.  To wrap up the series, here are their takes on the future of analyst relations:  [...]

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By: BarbaraFrench http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-362 BarbaraFrench Sat, 18 Jul 2009 01:32:09 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-362 AR has survived the Death of Fax, the birth of FedEx, the debut of TelePresence, and so much more. Will be interesting to see if lifestreaming makes any substantive inroads. And, a topic best suited for another post and another time -- I respectfully disagree entirely with Mika and Ares. There's no efficiency in merging AR and PR. At best, you get a headcount reduction. What you want to do is co-exist them in a workflow. Plus, bringing them doesn't create influencer relations. That calls for a much broader set of categories than journalists and analysts. AR has survived the Death of Fax, the birth of FedEx, the debut of TelePresence, and so much more. Will be interesting to see if lifestreaming makes any substantive inroads.

And, a topic best suited for another post and another time — I respectfully disagree entirely with Mika and Ares. There’s no efficiency in merging AR and PR. At best, you get a headcount reduction. What you want to do is co-exist them in a workflow.

Plus, bringing them doesn’t create influencer relations. That calls for a much broader set of categories than journalists and analysts.

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By: The Future of Analyst Relations | PR Nonsense http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-359 The Future of Analyst Relations | PR Nonsense Thu, 16 Jul 2009 13:04:31 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-359 [...] Over the past two weeks, I’ve shared some discussions on social media and analyst relations with industry influencers Teresa Cottam of Telesperience and Peter Brockmann of Brockmann & Company.  To wrap up the series, here are their takes on the future of analyst relations:  [...] [...] Over the past two weeks, I’ve shared some discussions on social media and analyst relations with industry influencers Teresa Cottam of Telesperience and Peter Brockmann of Brockmann & Company.  To wrap up the series, here are their takes on the future of analyst relations:  [...]

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By: Ares Vista http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-315 Ares Vista Fri, 15 May 2009 17:02:16 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-315 I agree with Mika. AR and PR should be handled together, approached in a way to work for both sides. Any other approach would be inefficient and ineffective. I agree with Mika. AR and PR should be handled together, approached in a way to work for both sides. Any other approach would be inefficient and ineffective.

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By: Mika Yehezkeli http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-311 Mika Yehezkeli Wed, 29 Apr 2009 16:50:35 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-311 From the marketing perspective, I see AR and PR merging into "Influencer relations". Still waiting to put this into practice, but in theory, succeeding in a social media campaign should eventually put me on the radar of bloggers and traditional media people journalists, not just analysts. It might not be the same person following up but I don't see the efficiency of separate PR and AR social media campaigns. From the marketing perspective, I see AR and PR merging into “Influencer relations”.

Still waiting to put this into practice, but in theory, succeeding in a social media campaign should eventually put me on the radar of bloggers and traditional media people journalists, not just analysts.

It might not be the same person following up but I don’t see the efficiency of separate PR and AR social media campaigns.

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By: Rick Brusuelas http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-309 Rick Brusuelas Tue, 28 Apr 2009 22:29:38 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-309 I agree with Joe re: news-related outreach and reporting. And that will require more outreach to more analysts/bloggers/tweeters. But I also expect that we will continue to outreach to the traditional targets for key reports (MQs, Waves, market share studies), consults, and sales-supporting activities. I agree with Joe re: news-related outreach and reporting. And that will require more outreach to more analysts/bloggers/tweeters. But I also expect that we will continue to outreach to the traditional targets for key reports (MQs, Waves, market share studies), consults, and sales-supporting activities.

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By: Joe Barkan http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-308 Joe Barkan Tue, 28 Apr 2009 20:13:18 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-308 Traditional AR is geared to dealing with a limited, defined group of influencers (typically IT analysts). Digital media is sharply increasing the number of influencers. For instance, over 10,000 people Twittered on the Oracle/Sun deal -- if each had only 10 followers, that's 100,000 people who were potentially influenced via that channel. The result will likely be diminished value of the traditional AR targets and traditional AR tactics. In the time it took Gartner to release its FirstTake on the Oracle/Sun deal, there were hundreds of blog posts by analysts and reporters and editorialists and interested techies that analyzed the deal. What's new is that people (i.e tech buyers) are really reading those blogs and Tweets and Facebook posts. AR will have to change to reflect the diminished influence of our traditional targets and to find better ways to target this very large less well-defined group. Traditional AR is geared to dealing with a limited, defined group of influencers (typically IT analysts). Digital media is sharply increasing the number of influencers. For instance, over 10,000 people Twittered on the Oracle/Sun deal — if each had only 10 followers, that’s 100,000 people who were potentially influenced via that channel.

The result will likely be diminished value of the traditional AR targets and traditional AR tactics. In the time it took Gartner to release its FirstTake on the Oracle/Sun deal, there were hundreds of blog posts by analysts and reporters and editorialists and interested techies that analyzed the deal. What’s new is that people (i.e tech buyers) are really reading those blogs and Tweets and Facebook posts.

AR will have to change to reflect the diminished influence of our traditional targets and to find better ways to target this very large less well-defined group.

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By: Marc Duke http://blogs.hillandknowlton.com/arcade/2009/04/28/is-this-the-future-of-analyst-relations/comment-page-1/#comment-307 Marc Duke Tue, 28 Apr 2009 17:45:35 +0000 http://blogs.hillandknowlton.com/arcade/?p=75#comment-307 Dom - to the man who introduced me to Twitter, totally agree with the post. What is interesting is that in future there will be some analysts that are digital and others that are 'analogue' and all AR folks need to know who is who. Dom – to the man who introduced me to Twitter, totally agree with the post. What is interesting is that in future there will be some analysts that are digital and others that are ‘analogue’ and all AR folks need to know who is who.

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