Comments on: Ovum PocketAnalyst: Just sound bite snacking, or harbinger of change for the Analyst industry? http://blogs.hillandknowlton.com/arcade/2010/11/26/ovum-pocketanalyst-just-sound-bite-snacking-or-harbinger-of-change-for-the-analyst-industry/ Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 25 May 2011 06:28:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tris Clark http://blogs.hillandknowlton.com/arcade/2010/11/26/ovum-pocketanalyst-just-sound-bite-snacking-or-harbinger-of-change-for-the-analyst-industry/comment-page-1/#comment-5415 Tris Clark Wed, 01 Dec 2010 10:09:08 +0000 http://blogs.hillandknowlton.com/arcade/?p=182#comment-5415 Thanks for the comment Dom. Agree with your points. Yes, it'll be interesting to see how fast they move to make this app available on Android, and the other mobile operating systems. I'll certainly download it to my new Sony Ericcson smartphone as soon as it does! Thanks for the comment Dom. Agree with your points. Yes, it’ll be interesting to see how fast they move to make this app available on Android, and the other mobile operating systems. I’ll certainly download it to my new Sony Ericcson smartphone as soon as it does!

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By: Dominic Pannell http://blogs.hillandknowlton.com/arcade/2010/11/26/ovum-pocketanalyst-just-sound-bite-snacking-or-harbinger-of-change-for-the-analyst-industry/comment-page-1/#comment-5409 Dominic Pannell Sat, 27 Nov 2010 12:00:52 +0000 http://blogs.hillandknowlton.com/arcade/?p=182#comment-5409 Good post. I applaud Ovum's move, but the real test will be whether their content is sufficiently engaging to motivate users to open the app. I've had it for a couple of weeks on my iPhone and have only clicked on it a couple of times (both times proved useful). There's a lot of real estate on my device, so the competition is tough. Also, Apple is only one mobile provider, of course - it'll be interesting to see how long Ovum, the expert on mobile, takes to release an app for android, etc. Good post. I applaud Ovum’s move, but the real test will be whether their content is sufficiently engaging to motivate users to open the app. I’ve had it for a couple of weeks on my iPhone and have only clicked on it a couple of times (both times proved useful). There’s a lot of real estate on my device, so the competition is tough.

Also, Apple is only one mobile provider, of course – it’ll be interesting to see how long Ovum, the expert on mobile, takes to release an app for android, etc.

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