ARcade » Events Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 30 Nov 2011 02:40:13 +0000 en hourly 1 Analysts can’t have all the fun… Fri, 20 Nov 2009 19:56:37 +0000 Kevin Fong In late October 2009, one of my clients held its first Investor Day in years, and H&K was right in the thick of scheduling, planning and supporting the much-anticipated event. The day marked my first time witnessing an Investor Day firsthand, and more importantly, the day’s events gave me a glimpse into what it’s like to walk in an analyst’s shoes for a day.

Both financial analysts and industry analysts were invited to the two-day event on-site and at a nearby hotel. H&K supported AR efforts during the event, overseeing the analyst roundtables and accompanying the 25 industry analyst that attended the show, including key business watchers from Gartner, Forrester, IDC, Ovum, Yankee and CCS Insights.

A cocktail reception the night prior to the Investor Day was held at the company’s headquarters, which allowed me the rare opportunity to meet analysts I’ve only ever spoken to over the phone. What an experience it was to finally put a face to a name I’ve seen on bylines of research reports and whose bios I’ve read to the point of memorization. While meeting through face-to-face interactions is essential to building strong analyst relationships, many often settle for periodic phone calls and exchanging long email chains. I took advantage of the chance to check out the various product demos, ask detailed questions to the execs, and helped myself to the catered food at the event. After tasting the first bite of lamb shank, I began to think analyst life wasn’t half bad after all.

The following day, the Investor Day presentations took place at a local swanky hotel. Executive roundtables for industry analysts followed the general session allowing analysts to get a deeper dive into their research areas with business unit executives. Hearing executives outline their strategy and products first-hand was enlightening, but interacting live with some of my favorite analysts was the icing on the cake.

What surprised me the most was how down to earth everyone was. Not to downplay their influence in the market, but I came to the realization that while analysts may make their living off understanding back-end technologies and wireless spectrums, they still share similar interests with you and I. I thoroughly enjoyed conversations around vacation plans and debates over the best local steak houses, but the epiphany really hit me when a flood of analysts rush off to watch Game Two of the World Series at the conclusion of the event.

Most interesting of all was observing the analysts interact with one another, especially those from competing firms and different coverage areas. Here I expected analysts to feel more of a rivalry between firms, but I didn’t sense anything other than the friendliest of competition when over 20 analysts from different firms piled into a banquet room to mingle with each other and product execs. I noticed analysts from the various firms greeting one another as if they were long time friends – and some are. At that point it became clear just how small the analyst community really is.

Over a dozen executive handshakes, a pocketful of analyst business cards, and a couple foot blisters later, I got a glimpse into a day of analyst life and both the work and play that accompanies it.


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Tweet-up with H&K and Michael Gartenberg to discuss Social Media Trends Thu, 04 Jun 2009 22:26:36 +0000 Ruth Busbee Going to be in San Francisco Monday, June 8? We’re hosting a Tweet up with Michael Gartenberg to discuss Social Media Trends and the Apple WWDC.

Register here:


When: June 8, 2009; 5:30 – 7:30 pm
Where: 303 Second Street, South Tower, 9th Floor Terrace

RSVP: or Register at EventBrite.

Michael’s Bio can be found here: or here:

Light Appetizers and Drinks will be served.
Business card raffle will be held for two bottles of Wine

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Gartner Cancels Spring Symposium, Layoffs Mon, 12 Jan 2009 05:51:00 +0000 Jay Andersen Although it hasn’t been officially announced, Gartner will be cancelling the 2009 Spring Symposium/ITxpo, one of the biggest tech events in the first half of 2009. According to our Gartner contacts, the Emerging Trends content traditionally produced for the spring event will be presented at Fall Symposium/ITxpo.

UPDATE: We’ve heard from clients that Gartner is also canceling 2009 Spring Symposium/ITxpo Barcelona

In place of the show, we recommend thinking about planning to attend one of the more focused Gartner Summit events to meet with your analysts and network with customers and prospects, including the Wireless & Mobile Summit in February, the Business Intelligence Summit in March, or the Outsourcing & Vendor Management Summit in June. An updated 2009 Gartner Events calendar will be made available on Monday, January 12th and we will provide a link once it is available.

UPDATE: Here’s a link to the updated 2009 events calendar.

This news is consistent with very recent research from Hill & Knowlton’s annual technology decision-maker survey.  Record levels of technology buyers said they were going to cut back on event attendance in 2009. Be on the lookout for a summary of our full report in the next few weeks.

In addition, we are now hearing of rumors of Gartner analyst layoffs in addition to those at AMR Research and IDC. We are investigating the Gartner news and will follow up shortly on this blog. Meanwhile, if you’d like to discuss how this effects 2009 communications plans, please don’t hesitate to contact me.


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