ARcade » Analyst Industry News Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 30 Nov 2011 02:40:13 +0000 en hourly 1 AR Certification — An Important First Step from IIAR Fri, 16 Oct 2009 21:47:03 +0000 Jay Andersen The Institute of Industry Analyst Relations (IIAR) recently took a welcome step in the advancement of the analyst relations profession when it announced its Analyst Relations Certification examination. The test, which is administered online, provides an opportunity for AR professionals to demonstrate their knowledge of best practices, industry analyst protocol, and industry history and landscape. The multiple choice test covers the basics and it will be interesting to see how the test is adopted and what format advanced certifications will take.

I had coffee with the IIAR’s Peggy O’Neill earlier this month and she’s excited about getting the test up and running. She has always been a vocal proponent of advancing AR as a discipline and this is an important first step. AR accreditation is offered by other firms, but I’m most impressed by the impartial nature of the IIAR and the administration of the test. Also the test is not tied to an expensive workshop; it’s £100 for non- members and conducted online.

I took the sample test and was challenged to test H&K’s best practices against the ones blessed by the IIAR. I’m happy to report that I only missed one out of 20 and I’m looking forward to see how I fare in the longer 120 question test.  If you are an AR professional and looking to benchmark your own best practices the test is an obvious first step. And before you do, sit down with a cup of strong coffee, flex your brain and be ready for a 60-minute mental marathon. I’d love to hear from other AR professionals who have taken the test or want to brush up on best practices before they do!

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