ARcade » Forrester http://blogs.hillandknowlton.com/arcade Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 30 Nov 2011 02:40:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A step in the right direction – my thoughts on the Forrester Acquisition http://blogs.hillandknowlton.com/arcade/2011/05/24/a-step-in-the-right-direction-my-thoughts-on-the-forrester-acquisition/ http://blogs.hillandknowlton.com/arcade/2011/05/24/a-step-in-the-right-direction-my-thoughts-on-the-forrester-acquisition/#comments Tue, 24 May 2011 00:50:39 +0000 nadiahabibcoelho http://blogs.hillandknowlton.com/arcade/?p=208 Forrester’s acquisition of Springboard Research comes at an opportune time. The move finally confirms Forrester’s renewed foray into Asia Pacific by acquiring Springboard, a firm that has an established name as well as recognition in the region.

As the lead for Hill & Knowlton’s Analyst Relations offering in APAC, I welcome the news. With clients in the IT, telecommunications and financial services sector, I am constantly on the lookout for more region specific research, particularly on markets like Australia, China and India. While we have other leading analyst firms covering this space, I say the more the merrier! There is still a hunger for insights that showcase an on-the-ground understanding of trends, vendors and customers from Asia Pacific.

No doubt, Forrester has a lot to gain from this acquisition. Springboard will definitely add to the allure of Forrester’s offering here as it has been having conversations with APAC CIOs for a long time.

Springboard has a strong understanding of not only the region, but that of the vital government IT sector as well. What we can expect to see is more than just a focus on numbers but deeper insights from stalwarts like Springboard’s CEO, Dane Anderson and Vice President, John Brand.

With the announcement having recently been made, Forrester has been quick to include joint Springboard research on its site. One that I have already found quite useful is The Asia Pacific IT Market Comes of Age by Tim Sheedy (Forrester) and Dane Anderson (Springboard)*. The report covers how Asian economies are growth engines for IT vendors. It also reaffirms the growth in IT budgets in China and India. A very interesting report and one which I recommend others to read/buy, particularly those who want to get a snapshot into the high growth markets in Asia.

I can only see the best of two worlds being combined under the acquisition, and look forward to seeing more region focused research coming out from Forrester in the coming months.

*The link to the report: http://www.forrester.com/rb/Research/asia_pacific_it_market_comes_of_age/q/id/59206/t/2

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Analysts can’t have all the fun… http://blogs.hillandknowlton.com/arcade/2009/11/20/analysts-can%e2%80%99t-have-all-the-fun%e2%80%a6/ http://blogs.hillandknowlton.com/arcade/2009/11/20/analysts-can%e2%80%99t-have-all-the-fun%e2%80%a6/#comments Fri, 20 Nov 2009 19:56:37 +0000 Kevin Fong http://blogs.hillandknowlton.com/arcade/?p=133 In late October 2009, one of my clients held its first Investor Day in years, and H&K was right in the thick of scheduling, planning and supporting the much-anticipated event. The day marked my first time witnessing an Investor Day firsthand, and more importantly, the day’s events gave me a glimpse into what it’s like to walk in an analyst’s shoes for a day.

Both financial analysts and industry analysts were invited to the two-day event on-site and at a nearby hotel. H&K supported AR efforts during the event, overseeing the analyst roundtables and accompanying the 25 industry analyst that attended the show, including key business watchers from Gartner, Forrester, IDC, Ovum, Yankee and CCS Insights.

A cocktail reception the night prior to the Investor Day was held at the company’s headquarters, which allowed me the rare opportunity to meet analysts I’ve only ever spoken to over the phone. What an experience it was to finally put a face to a name I’ve seen on bylines of research reports and whose bios I’ve read to the point of memorization. While meeting through face-to-face interactions is essential to building strong analyst relationships, many often settle for periodic phone calls and exchanging long email chains. I took advantage of the chance to check out the various product demos, ask detailed questions to the execs, and helped myself to the catered food at the event. After tasting the first bite of lamb shank, I began to think analyst life wasn’t half bad after all.

The following day, the Investor Day presentations took place at a local swanky hotel. Executive roundtables for industry analysts followed the general session allowing analysts to get a deeper dive into their research areas with business unit executives. Hearing executives outline their strategy and products first-hand was enlightening, but interacting live with some of my favorite analysts was the icing on the cake.

What surprised me the most was how down to earth everyone was. Not to downplay their influence in the market, but I came to the realization that while analysts may make their living off understanding back-end technologies and wireless spectrums, they still share similar interests with you and I. I thoroughly enjoyed conversations around vacation plans and debates over the best local steak houses, but the epiphany really hit me when a flood of analysts rush off to watch Game Two of the World Series at the conclusion of the event.

Most interesting of all was observing the analysts interact with one another, especially those from competing firms and different coverage areas. Here I expected analysts to feel more of a rivalry between firms, but I didn’t sense anything other than the friendliest of competition when over 20 analysts from different firms piled into a banquet room to mingle with each other and product execs. I noticed analysts from the various firms greeting one another as if they were long time friends – and some are. At that point it became clear just how small the analyst community really is.

Over a dozen executive handshakes, a pocketful of analyst business cards, and a couple foot blisters later, I got a glimpse into a day of analyst life and both the work and play that accompanies it.

-Kevin

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Speaking at Forrester AR CouncilTel on Digital AR This Thursday http://blogs.hillandknowlton.com/arcade/2009/10/27/speaking-at-forrester-ar-counciltel-on-digital-ar-this-thursday/ http://blogs.hillandknowlton.com/arcade/2009/10/27/speaking-at-forrester-ar-counciltel-on-digital-ar-this-thursday/#comments Tue, 27 Oct 2009 21:00:10 +0000 Ruth Busbee http://blogs.hillandknowlton.com/arcade/?p=116

Technology purchase decisions are impacted through a variety of communication channels—digital, analysts, media, word of mouth and others—and the influence of those channels is merging. We’re going to be discussing why it’s critical to understand the rapidly evolving influence industry analysts have on sales and reputation through digital channels such as blogs, Twitter, social networking, and vendor web sites.

 

This Thursday morning (October 29 at 8:30 am PT), I’ll be presenting at the October Forrester AR CouncilTel with my boss, and H&K Global Tech Practice lead Josh Reynolds. What questions do you have about Digital AR that we should address?

 

Looking forward to your questions. I can be found on Twitter @ruthbusbee.

 

P.S. If you’re not a member of the Forrester AR Council and would like more information about the group, please email ARCouncil@forrester.com.

 

 

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