ARcade » IIAR Weblog maintained by Hill+Knowlton Strategies\' global Analyst Relations team. Wed, 30 Nov 2011 02:40:13 +0000 en hourly 1 Great IIAR Event Last Night…Despite the Rain Fri, 22 Jan 2010 23:36:28 +0000 Ruth Busbee Last night IIAR hosted its first meeting of 2010 in Silicon Valley hosted by Cisco. Despite the torrential rain in the Bay Area, about 25 AR professionals made the trek to network, socialize and hear  Carter Lusher with Sage Circle present on “Trends in the Analyst Ecosystem.”

In addition to talking about the firm acquisitions such as AMR and Burton a topic of discussion was what is an analyst these days with Carter supposing that analysts have contractual agreements with end users and vendors. The group also explored ways to use Twitter in AR programs and several Twitter AR pro’s were there including Peggy O’Neill, Rob Hilsen with Genesys,  Kathleen Schaub with Sybase,  Jessie Freund with Cisco.

The next meeting is in March…watch for an announcement date from IIAR and hope to see everyone there.

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AR Certification — An Important First Step from IIAR Fri, 16 Oct 2009 21:47:03 +0000 Jay Andersen The Institute of Industry Analyst Relations (IIAR) recently took a welcome step in the advancement of the analyst relations profession when it announced its Analyst Relations Certification examination. The test, which is administered online, provides an opportunity for AR professionals to demonstrate their knowledge of best practices, industry analyst protocol, and industry history and landscape. The multiple choice test covers the basics and it will be interesting to see how the test is adopted and what format advanced certifications will take.

I had coffee with the IIAR’s Peggy O’Neill earlier this month and she’s excited about getting the test up and running. She has always been a vocal proponent of advancing AR as a discipline and this is an important first step. AR accreditation is offered by other firms, but I’m most impressed by the impartial nature of the IIAR and the administration of the test. Also the test is not tied to an expensive workshop; it’s £100 for non- members and conducted online.

I took the sample test and was challenged to test H&K’s best practices against the ones blessed by the IIAR. I’m happy to report that I only missed one out of 20 and I’m looking forward to see how I fare in the longer 120 question test.  If you are an AR professional and looking to benchmark your own best practices the test is an obvious first step. And before you do, sit down with a cup of strong coffee, flex your brain and be ready for a 60-minute mental marathon. I’d love to hear from other AR professionals who have taken the test or want to brush up on best practices before they do!

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