The intertwining of search and social media

08 October 2009

The good folks at WPP’s GroupM have publshed a whitepaper exploring how search and social media work together.  If you believe, like I do, that real social media success is in the strategic integration of insights, creative, relationships and search, then this is a must read:

The Influenced: Social Media, Search and the Interplay of Consideration and Consumption

Hat tip to @jefflancaster from GroupM’s Outrider Canada.

(Disclosure:  WPP is the parent of Hill & Knowlton.)



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