Bandwidth » Awards http://blogs.hillandknowlton.com/bandwidth Insights from H&K Canada's social media strategy team Fri, 07 Jan 2011 21:05:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 WaterfronToronto case study: 2009 SNCR social media measurement innovation award http://blogs.hillandknowlton.com/bandwidth/2009/11/20/waterfrontoronto-case-study-2009-sncr-social-media-measurement-innovation-award/ http://blogs.hillandknowlton.com/bandwidth/2009/11/20/waterfrontoronto-case-study-2009-sncr-social-media-measurement-innovation-award/#comments Fri, 20 Nov 2009 12:45:59 +0000 David Jones (Former Member) 408469:4468444:5807248 As I mentioned in my earlier post, H&K Digital's Toronto team was fortunate to have won a couple of awards of merit from the Society of New Communications Research recently. 

The first award I want to highlight is our online influencer analysis work for WaterfronToronto.  I've published our entire SNCR case study submission below for your reading pleasure, but here are a few highlights:

Objectives: 

  1. Benchmark the conversations about WaterfronToronto over a set time period.
  2. Idenfity WaterfronToronto's top online influencers.

Approach:

  1. We used Sysomos Map to identify online conversations in both independent and media blogs
  2. The conversations were reviewed by our analysts to check sentiment and relevance
  3. Relevant and influential bloggers were identified based on the appropriate WaterfronToronto topic i.e. Sustainable Development, Public Transportation, etc.

Results:

  1. Bloggers' potential interest in WaterfronToronto topics and their likelihood of being interested in being contacted by WaterfronToronto was determined.
  2. This information is being used in blogger outreach efforts and in the creation of WaterfronToronto's social media-enabled newsroom

The entire report, which comes in at 60+ pages, is confidential, but here's a list of the type of information we collected through the Sysomos Map tool and our own analysis that provided the meat of our blog-by-blog analysis.

  • Topic relevance
  • Posting frequency
  • Average comment count
  • Sentiment
  • Number of Inlinks
  • Blog influence network: top blogs that link in/out
  • Delicious Links and top tags
  • Top entities mentioned
  • Share of voice for relevant WaterfronToronto topics

I'm not in any hurry to try and boil this stuff down to an algorithm.  Each blog is evaluated on its own merits.  The above items are things we take into consideration as we make our analysis and are open to interpretation and discussion.  After all, we're dealing with people here, not numbers.  We're going for relevance over ranking.

Below is our SNCR submission. All of the 2009 Society for New Communicatons Research Awards case studies are available at SNCR.org.

WaterfronToronto Measurement Case Study - SNCR Merit 2009

 


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As I mentioned in my earlier post, H&K Digital’s Toronto team was fortunate to have won a couple of awards of merit from the Society of New Communications Research recently. 

The first award I want to highlight is our online influencer analysis work for WaterfronToronto.  I’ve published our entire SNCR case study submission below for your reading pleasure, but here are a few highlights:

Objectives: 

  1. Benchmark the conversations about WaterfronToronto over a set time period.
  2. Idenfity WaterfronToronto’s top online influencers.

Approach:

  1. We used Sysomos Map to identify online conversations in both independent and media blogs
  2. The conversations were reviewed by our analysts to check sentiment and relevance
  3. Relevant and influential bloggers were identified based on the appropriate WaterfronToronto topic i.e. Sustainable Development, Public Transportation, etc.

Results:

  1. Bloggers’ potential interest in WaterfronToronto topics and their likelihood of being interested in being contacted by WaterfronToronto was determined.
  2. This information is being used in blogger outreach efforts and in the creation of WaterfronToronto’s social media-enabled newsroom

The entire report, which comes in at 60+ pages, is confidential, but here’s a list of the type of information we collected through the Sysomos Map tool and our own analysis that provided the meat of our blog-by-blog analysis.

  • Topic relevance
  • Posting frequency
  • Average comment count
  • Sentiment
  • Number of Inlinks
  • Blog influence network: top blogs that link in/out
  • Delicious Links and top tags
  • Top entities mentioned
  • Share of voice for relevant WaterfronToronto topics

I’m not in any hurry to try and boil this stuff down to an algorithm.  Each blog is evaluated on its own merits.  The above items are things we take into consideration as we make our analysis and are open to interpretation and discussion.  After all, we’re dealing with people here, not numbers.  We’re going for relevance over ranking.

Below is our SNCR submission. All of the 2009 Society for New Communicatons Research Awards case studies are available at SNCR.org.

WaterfronToronto Measurement Case Study – SNCR Merit 2009

 



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H&K wins a pair of 2009 SNCR social media awards http://blogs.hillandknowlton.com/bandwidth/2009/11/14/hk-wins-a-pair-of-2009-sncr-social-media-awards/ http://blogs.hillandknowlton.com/bandwidth/2009/11/14/hk-wins-a-pair-of-2009-sncr-social-media-awards/#comments Sun, 15 Nov 2009 03:38:48 +0000 David Jones (Former Member) 408469:4468444:5807243 The social media strategy group at Hill & Knowlton Canada was thrilled to get the news that we had received two awards of merit from the Society for New Communications Research at its recent awards gala at Harvard.

Our influencer analysis work for WaterfronToronto was selected in the measurement innovation category and our successful work with War Child Canada on the Help Child Soldiers Fight campaign in the influencer relations category. 

These will go nicely on the H&K mantle along with the SNCR award of excellence we won last year with Molson Coors Canada on Brew 2.0.  Congrats to our clients and our team.

I'll post our winning submissions separately over the next few days and try to provide a few more insights into what we did.


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The social media strategy group at Hill & Knowlton Canada was thrilled to get the news that we had received two awards of merit from the Society for New Communications Research at its recent awards gala at Harvard.

Our influencer analysis work for WaterfronToronto was selected in the measurement innovation category and our successful work with War Child Canada on the Help Child Soldiers Fight campaign in the influencer relations category. 

These will go nicely on the H&K mantle along with the SNCR award of excellence we won last year with Molson Coors Canada on Brew 2.0.  Congrats to our clients and our team.

I’ll post our winning submissions separately over the next few days and try to provide a few more insights into what we did.



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