It seems these days that everyone wants to be making viral videos.
While it is sometimes hard to explain to a client that companies don’t make viral videos, consumers make videos go viral; there seems to be no end to the brands willing to jump into the content creation business.
More often than not, they’ll use some has-been celebrity, or make it look like they shot it all on a mobile phone.
Kudos to Staples, and the Works, for the video above for the Sydney launch of staples. Imaginative, creative and uses the product but not in a me too way. I’m sure it has been done somewhere else, or at least in a similar fashion, but watching the video – i don’t care.