Nov
2011
The power of putting something great in the hands of the public.
Gulf Restoration Network / interactive postcard from Gab + Fraser on Vimeo.
Ever wonder what happens to a creative after they win a Young Lion? They keep on creating beautiful communications.
My mate Frae won a Young Lion a couple of years back, after many years of working for little or nothing, based only on a belief he could do the job and do it well.
He now lives in the land of clocks and chocolate delivering ideas around the globe; the video above showcases the latest piece of work he and his creative partner have been been involved in.
I love the use of thermodynamic ink, the message strikingly clear that your hands can make a difference. I also love that in an increasing digital world, there are still ideas left that leverage the power of touch in building a memorable connection.
I’d encourage you to show some support and share it, and to go lend a hand if you have the time and resources to get to the Gulf Coast.
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