Here’s a fun little project we just executed last night for our clients Air New Zealand and Positively Wellington Tourism.
Our friends at Host scripted and filmed the video, not to mention edited it in a single evening.
I wrote the script for the in restaurant announcement, and you can hear me dulcid tones from about 1.13 on. I don’t expect that this will be the start of a lucrative voice career for me, but if you’re reading this and you work for Pixar, I’m certainly open to offers. Kudos too to our wicked press team, for driving the story out of the restaurant and into the media. You can read the Australian article here.
Tourism New Zealand had worked with Mike Mizrahi in New Zealand to build this enormous, inflatable, multimedia experience to promote New Zealand. It had already wowed audiences and media in London, Paris and Tokyo.
So, as their PR agency, what to you do with something like this?
Our most recent project answered a challenge from our client, Positively Wellington Tourism, to bring to life the culinary offer in the minds of food mad Sydney-sider’s.
Our re-imagining of the pop up concept meant packing up the best of Wellington; produce, wines and four top chefs to run an exclusive restaurant in an iconic and currently unused location on this side of the Tasman.
To truly bring the experience to life, the waitstaff for the restaurant were also flown over, making interactions in the pop-up just as they would have been in New Zealand.
Up until there, this was a top notch experiential activation. The thing that makes Hill & Knowlton special though, is the ability to integrate great communications amplification and really spread the news far and wide.
We partnered with TimeOut Sudney to get their engaged audience of food lovers on board and the ticket allocation sold out in 4 hours. We entertained foodie writers from traditional media outlets and the blogosphere alike, as well as picking up the conversation online using the social channels.
It was a great piece of work that really bought the destination to life. Can’t wait to see the visitor numbers so we know the real life business result too.
Unless you’ve been living in a cave in the Blue Mountains, with no electricity and down a windy enough path to discourage even the most enthusiastic doorknocker, You’ll be aware that the great nation of Australia is once again headed to the polls to determine who gets to fill the government benches in Canberra. The 5 week camapign is in full swing, the streets of Sydney are already filling up discarded pamphlets and spruikers atop boxes of soap.
Here at Hill & Knowlton, we’ve devised an election predictor powered 100% by psychic octopus†. You can either challenge the Octopus, or make your own selections. You can go seat by seat, the whole country at once or state by state. Share your prediction with your contacts or keep it all to yourself.
I am the Creative Director at Hill & Knowlton in Sydney.
I've worked in a few different parts of the agency world and ran my own shop in Shanghai for a while, launching super premium products into the world's largest marketplace.
I am fascinated by what's coming next, how new networks offer a company like H&K the opportunity to flex our earned media muscle and deliver great work for the clients we work with and the brands they breathe life into.
I write about campaigns that work and some that don't, from Australia and around the world. Sometimes the world of social media will hold me in its sway and occasionally I'll just post something that inspires me and hopefully you as well.
Please comment, I'll respond to as many as I physically can.