It seems like integration is a prime focus for many campaigns these days and shifting people through a journey from the gathering attention in the real world, getting them to interact and spread the virus online and finally driving them to a point of sale is a story that any client will buy.
Human’s love to play, our collective history is littered with games. They break the ice, they allow us to interact and make new friends. They encapsulate humor, competition and fun. They’re something we understand.
I love this campaign from Belgium, reaching out to people in the street with an iconic gameset they share, and epitomizes the English way. Wrap in some humor, some competition and a sale at the end off it and you’ve got a great looking, effective (75% year on year uplift) campaign for a type of transport.