About BRANDSTRONG

Inspired by the global resonance of the LIVESTRONG wristband, created by the Lance Armstrong Foundation in 2004, BRANDSTRONG is an exploration of the power of simplicity. 

Approximately 70 million of the yellow, $1 silicon wristbands have been sold around the world in the past 3 years on a single premise - they are a simple, original means of supporting a noble cause and expressing oneself.

BRANDSTRONG is a discussion on what brands are successfully employing fresh, lucid branding strategies and what they are doing to sustain simple, yet engaging connections with consumers.