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Advertising 101: Creative juices not flowin'? Poke fun at PR!

In theory, I should take exception to this video, but instead I find it hilarious. 

The latest installment of the Mac vs. PC commercials features a "PR Lady" serving as PC's last ditch effort to save face for himself (er, itself?) and Windows Vista.  Take a look:

This is all well and good, but...as is common after watching YouTube videos, I was led to watch about 5 related "Mac vs. PC" episodes.  Interestingly, these videos contained a not-so-subtle trend I hadn't recognized before. 

Has anyone noticed that all Mac ever does is ask questions?  Mac always wants to know what PC (read: competitive space) is doing, even though PC's antics are unfolding right in front of him.  Sure, Mac may interject a "Mac's can do it all in one step" or "Macs come bundled with iTunes, iThis and iThat" every now and then, but really:

If Mac's so smart and simple, shouldn't he be a little more in the know?

Maybe he needs a PR Lady ;)


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Published 28 November 2007 15:45 by Adam Hutchison

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