The latest in a series of pieces (both articles and podcasts) on media relations measurement by Eric Bergman is up in the IABC media relations commons area. In the latest installment, Wilma Matthews talks about the rise and fall of AVEs and notes that what's really key in media relations measurement is behaviour change. Here here. Tough but not impossible to do. Still, here here. Listen to the Podcast.
While the focus of this series is on media relations measurement, and while certainly media relations plays a significant role in public relations, it is but one among many tools in the corporate communicator's tool belt. (Particularly in these new socially generated media days). And, as practitioners, we need to remember that communications is about so much more than the turn of the century media relations-only models of public relations. It's interest group liberalism. It's about managing issues, reputations, constituents, sponsorships, executive and corporate trust, and relationships among many others (all of which can and should be measured) all through any number of strategies and tactics.
Comment Notification
If you would like to receive an email when updates are made to this post, please register here
Subscribe to this post's comments using
Comments
About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.