...media interviews, leadership traits in speeches and the effectiveness of speaker's programs, that is.
This measurement proponent / promulgator noticed two somewhat related pieces of interest this week and thought it worth lumping in a third for a sort of executive measurement round-up. (Note: here I won't be addressing measuring executive trust. I'll leave that for another post.)
First, an interesting interview with Barbara Gibson of SpokesComm (resulting in both an article and a podcast) on assessing the ability of spokespeople.
Second, an important contribution to the measurement world discussing how to measure the effectiveness of speakers programs by Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners) both members of the Institute for Public Relations' Measurement Commission.
And third, Marianne Gobeil, founder of Leading Communicators Inc. in Canada, has an interesting tool called Speakcheck that apparently measures 150 components (in the context of a speech) essential to leadership that’s also worth a look.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.