April 2007 - Posts

• What a difference 2 years makes: measuring social media

  Katie Paine , one of the measurement industry's pioneers, brightest minds and arguably most vocal supporters of the role that research and evaluation (or business intelligence) should play in communications best practices--who had this to say about measuring Read More... Posted 30 April 2007 14:40 by Alan Chumley | 0 Comments

• Measuring Sponsorships

  IEG, publishers of www.sponsorship.com , are webcasting a seminar on measuring sponsorships on Thursday, April 19. I've seen bits and pieces of this material before. Some interesting stuff, if memory serves. If you should partake, and if it's included, Read More... Posted 23 April 2007 14:44 by Alan Chumley | 0 Comments

• Canadian measurement awards on the horizon?

  A few weeks back I had an opportunity to judge IABC Toronto's soon-to-be-awarded Ovation Awards . Not long thereafter, an industry colleague, who is judging the PR category of the upcoming Canadian Marketing Association awards, asked for some input on Read More... Posted 23 April 2007 14:42 by Alan Chumley | 0 Comments

• InsidePR.ca podcast focuses on measurement

  Episode #53 (April 3, 2007) of InsidePR, a weekly Canadian public relations podcast hosted by Terry Fallis and David Jones , addresses issues of public relations measurement. Worth a listen. Read More... Posted 10 April 2007 14:46 by Alan Chumley | 0 Comments