Katie Paine has just released a draft version of her much talked about/awaited book called Measuring Sucess: the Data-Driven Communicator's Guide to Measuring Public Relationships.
I'm looking forward to reading it and, as is the zeitgeist o' social media times, she's encouraged all manner of measurementerati to provide comment. A brave move and one that will benefit the book specifically and the measurement space as a whole generally. Well done, Katie.
For those interested and who may not have yet read Mark Weiner's (former president of Delahaye, a company Katie started moons ago...boy this industry is small) book called: Unleashing the Power of PR, I recommend picking it up. Despite the somewhat cornball title (hey it's easier to critique than create so kudos to Mark) it is a decent read and, though some of the case studies look at only the biggest of organizatins with the deepest of pockets, it makes the point (as Katie and others inthe measurement sphere have for years) that PR can be a management science firmly rooted in research and measurement not strictly a soft art.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.