July 2007 - Posts

• Measurement workshop - Ottawa Nov. 27

  It seems event organizers always relegate measurement to the end of the agenda. Though it's sometimes tricky to speak to an audience who's zipping up their bags and rolling out the door to catch a flight, at least it's encouraging to see so many conferences Read More... Posted 20 July 2007 20:34 by Alan Chumley | 0 Comments

• Measuring Social Networking Sites

  A colleague raised an interesting point in a meeting yesterday. How would you assess the value of a client having a presence on social networking sites like Second Life or Facebook ? I must admit that, while I am a Facebook user, despite having poked Read More... Posted 18 July 2007 15:27 by Alan Chumley | 0 Comments

• Factiva publishes “Best Practices in Media Measurement” white paper

  Paul Argenti , professor at the Tuck School of Business Research, co-founder and chief advisor for Communications Consulting Worldwide (Fleishman's research and measurement consulting arm) and leading measurement thinker, was commissioned by Factiva to Read More... Posted 17 July 2007 16:29 by Alan Chumley | 0 Comments

• Baffling Blog Measurement

  It's a topic that obviously goes well beyond tone alone, certainly, but humour me for a moment. Automated or not (a whole other debate), what do we/ should we be toning and what shouldn't we? What's meaningful? Where do we cut it off? For example, arguably, Read More... Posted 13 July 2007 14:28 by Alan Chumley | 0 Comments

• Patterns 'n Packages

  There's a tendency out there to want to (over)simplify measurement solutions into patterns and packages such that a client of a certain size with a certain need could be slotted into a bronze, silver, gold or platinum measurement package. The easy answer Read More... Posted 13 July 2007 14:23 by Alan Chumley | 0 Comments

• Are we STILL talking about AVEs?

  Unfortunately, judging by the number of folks that find their way to my blog by searching for "how to calculate AVEs," we are. So, I suppose the question isn't so much "are we" as "why are we?" The industry, rightly so, is largely moving away from its Read More... Posted 10 July 2007 14:30 by Alan Chumley | 0 Comments