It seems event organizers always relegate measurement to the end of the agenda. Though it's sometimes tricky to speak to an audience who's zipping up their bags and rolling out the door to catch a flight, at least it's encouraging to see so many conferences that are not exclusively focused on measurement including a segment on the topic.
Case in point: The Canadian Institute's Government Communications event to be held in Ottawa on November 26 and 27, during which I'll be steering the SS Measurement for a three and a half hour deep dive. So if anyone out thee wants to come aboard, book your ticket on the soon-to-work www.canadianinstitute.com/govcom site.
I'll carve the time into two sections:
1. The framework or strategy of measurement
2. Specific tools & tactics
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.