Well Toronto's 10th Annual Communications Performance Measurement conference is just around the corner. Next Monday Sept. 10 and Tuesday Sept. 11, in fact. For those that might be interested, I'll see if--in between my session, introducing speakers and my moderator duties--I can squeeze in some semi-live blogging on some of the main themes and discussion points. First attendee to ask about advertising equivalency gets a spit ball to the head. Should be an interesting session. Here's the roster:
- A Framework for Performance Measurement: Theory & Strategy: Alan Chumley, Director of Measurement, Hill & Knowlton Canada
- Managing & Measuring Intranet Content: Carmine Porco, Consultant, Prescient Digital Media
- Approaches to Media Tracking: Gillian Howard, VP, Public Affairs & Communications, University Health Network and William Pointon, Public Affairs Associate, University Health Network
- Media Relations Ratings Points: Ellen Leesti, Account Director, APEX Public Relations
- Evaluating External Communications & Public Relations: Andrew Laing, President, Cormex Research
- Setting Up an Effective Communications Measurement Program: Betty Alexander, President, Xposure PR Inc.
- Measuring the Ability of Management to Communicate Effectively: Marianne Gobeil, Partner, Leading Communicators Inc.
- Obtaining Buy-In From Senior Management: Jon Hamilton, Director of Communications, Petro-Canada.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.