For those that haven't already been made aware, the 'other' measurement event is coming up in mid November. It's sponsored by Cision and put on in partnership with IABC.
If any of you are like me, travel and events budgets can mean making tough choices about which (and how many) conferences to attend. Why do I characterize this as the 'other' event? While this event looks interesting--some great speakers and some key topics--it looks to be the Chicago (Second City) to the IPR Measurement Summit's New York. That doesn't mean it's not valuable, (Chicago IS a wonderful, world-class city afterall) it just means, IMHO, that to choose one might mean choosing in favour of the IPR Measurement Summit. And, the audiences are, generally, different. Huge over-generalization, but, I suspect that the IPR Measurement Summit is more about the measurementarati talking to itself (which is important) and the Cision - IABC event is targeted more at the communications practitioner writ large.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.