Many companies undertake some form of annual employee survey. A value index or quotient of some kind. But how often is it either influenced and or executed by PR or corprorate communications staff? I suspect we’d find a mixed bag out there–as I’ve noticed among clients and practitioner colleagues–as to which department ‘owns’ the measurement of employees. Most (?) often it’s HR. One could debate, I suppose, as to whether or not that’s the right place for it. If employee measurement (and really we should be talking about much, much more than strictly surveys here) is indeed the purview of HR, then here’s hoping that HR is also being counselled by communicators and by a good external measurement consultant.
All issues that may, I imagine, surface, at an upcoming conference dedicated exclusively to Human Capital Measurement (Toronto, Nov 26, 27).
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.