A new measurement blog’s been drawn to my attention. Well, new to me, not new to the bloggie sphere:
The PR Measurist written by Michael Young, an SVP at Access Communications. Young asks, and ultimately answers seven questions that inform something that he calls the
‘Measurement Maturity Model’. Fancy moniker and a fancy chart. Not sure I’d completely agreee with all the types and colours in the model (and what’s measurable and what’s not and I’d point out that measurement in this specific context is really editorial measurement, NOT PR measurement), but it’s a reasonably thoughtful, interesting and at least level-headed read. Enjoy.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.