04 October 2007 - Posts

• Media Measurement @ Microsoft

  Representatives from Microsoft and Cymfony are addressing the IPR measurement conference delegation with a presentation entitled: The Next Generation of Enterprise Measurement for Enterprise. (To be clear they’re talking only about media measurement). Read More... Posted 04 October 2007 11:10 by Alan Chumley | 1 Comments

• Measuring PR in isolation is intellectually myopic

  This from Jim Macnamara moments ago at the IPR measurement summit . Jim is a panelist on the topic of measuring integrated communications. The angle of the dangle is essentially informed by a cultural studies perspective: brilliant. It’s rarely injected Read More... Posted 04 October 2007 11:08 by Alan Chumley | 1 Comments