02 March 2007 - Posts

• Don’t do your own dental work

  It never ceases to mystify me how many folks who have little to do with the PR measurement industry are willing to present their commentary on the subject as gospel. In a recent Bull Dog Reporter piece the author points to clip scoring models ( a rudimentary Read More... Posted 02 March 2007 15:20 by Alan Chumley | 0 Comments

• Ad equivalency not dead; may be reincarnated

  Interesting article in the March 12 issue of Marketing Magazine (Canada) on the 'AVEs and the AVE nots' which, encouragingly, presents a more complex view that is somewhat contrary to the popular view in the PR industry that advertising equivalencys should Read More... Posted 02 March 2007 15:18 by Alan Chumley | 0 Comments