Welcome to Collective Conversation Sign in | Join | Help

Measurement PRoponent / PRomulgator

 
Musings about all things communications measurement: myths, milestones, metrics, missteps, best practices.

Ask for feedback, but only if it's good.

So this measurement wonk took an Eastern Caribean cruise over the New Year.  I've cruised many times with many different cruise lines.  They are not all created equal.  I knew that.  You get what you pay for.  I forgot that one.  We admitedly cheaped out a bit given the pricey time of year. 

So, come time to provide feedback (which every single crew member repeatedly urged us to do) I went to work on the feedback form.  I'm encouraged that they thought to ask for it.  It's also a brilliant piece of strategy (or perhaps characteristic of the line's complete anarchy style to service) that they give you the feedback form after you've tipped and before you get the final bill.  They have medical staf with stretcher on standby for that part. 

The form itself was well-constructed and seem to ask all the right questions.  The trouble is, though their scale was set-up to be beneficial to them.  They were asking for feedback but only let you provide positive feedback. Hello?! 

Example:
Please rate us on our food:  Exceeded expectation, met expectation, room for improvement. 

What?!  Where's the 'neither exceeded nor met'?  Where's the 'did not meet' and the (poorly worded but you get the idea) 'did not come close to meeting expectations'?  We can praise them to the high heavens, but only slam them with a flacid 'room for improvement.' 


AddThis Social Bookmark Button

Published 09 January 2008 12:17 by Alan Chumley

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Comments

  • Connecting News, Commentaries and Blogs at NineReports.com said:

    Cleveland Home Show kicks off ...Blogged about at Ask for feedback, but only if it&1;s good. - collective conversation, Fingers itching to get started on your first home or garden project of the new year&6; ...

    February 2, 2008 22:05

Leave a Comment

(required) 
(optional)
(required) 
Submit

About Alan Chumley

In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact. An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement. Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist. Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.