March 2008 - Posts

• Social Media Measurement Mojo

  I'll be joining global measurement maven KD Paine at two important social media measurement events in Toronto this spring (if ever it comes). Buy a ticket, come on down and contribute to the dialogue: Joe Thornley's Social Media Measurement Roundtable Read More... Posted 31 March 2008 12:23 by Alan Chumley | 0 Comments

• Our day of aTONEment beckons

  I've been sitting on this one a while. I've heard a wide variety of definitions of tone in my day. Some from the Canuck media analysis master and soon-to-be Ph.D. @ Cormex , some from the organization of which I am a booster and disciple: The Institute Read More... Posted 03 March 2008 10:45 by Alan Chumley | 2 Comments