I'll be joining global measurement maven KD Paine at two important social media measurement events in Toronto this spring (if ever it comes).  Buy a ticket, come on down and contribute to the dialogue:

Joe Thornley's Social Media Measurement Roundtable -- May 20. 

MESH --Canada's Web Conference -- May 21 & 22. 

...and again at Mass 2 Grass, the Canadian Marketing Association's Word of Mouth Marketing conference on June 12.  (Details TBD)