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Mini Measurement Conference in Toronto: Sept 10-11

It's approaching that time of year again:  the mini measurment conference in Toronto.  Why mini?  Well compared to the mother of all measurment moments that the IPR puts on every year, it is indeed mini.  But, like the car, though small in stature, it is (increasingly) decent quality and it's accessible and practical for PR practitioners.  

Conference Agenda:

 

Day 1

 

--Developing a Framework & Strategy for Communications Research & Measurement

--Using Media Relations Ratings Points to Score Editorial Coverage

--Approaches to Media Analysis & Tracking

--Monitoring & Measuring Social Media

--Web(site) Metrics for Communicators

--Managing & Measuring Intranet Content

--Client Side Panel Discussion

 

Day 2

 

--Gauging Employee Perceptions, Engagement, Alignment, Satisfaction

--Assessing Communications During Times of Change

--Measuring the Ability of Management to Communicate Effectively

 

 Hope to see some of you there. 

 


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Published 18 August 2008 16:29 by Alan Chumley

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About Alan Chumley

In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact. An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement. Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist. Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.
 
 
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