CISION (of the former Observer Group & Delehaye variety) commonly puts on a decent, practitioner-friendly research and measurement event each fall in New York. So I was pleasantly surprised that it was coming to Toronto. Disappointment soon supplanted surprise upon reviewing the agenda. While I do appreciate the heculian task of putting an event together (so kudos to whomever did) one would expect a research and measurement conference to have, well, maybe some research and measurement content. Particularly with the visibility and support from IABC. I’m just not seeing how the agenda aligns with how the conference is touted:
“provides the knowledge and insight that communication executives require to demonstrate return on investment for their public relations and communication initiatives.”
CISION, IABC: I’ve known you to be better than this and I know you will again.
Toronto deserves the best you have.
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About Alan Chumley
In the newly-created role of Director, Measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success. Alan marries his background as a communications practitioner with a deep understanding and experience in measuring communications to deliver measurable impact.
An active blogger and frequent speaker, Alan is also a resource on trends, theories and the latest insights in measurement.
Prior to joining Hill & Knowlton, Alan was the Vice-President, Business Development, at Cormex Research, a Canadian media content analysis and measurement firm. Before this, Alan held increasingly senior positions on both the client and supplier side including: CNW Group (formerly Canada Newswire) as Director, Media Intelligence Services; Bell Canada as Associate Director of Corporate Communication, and ING Canada as Marketing Communications Specialist.
Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. Alan teaches a course in research and program evaluation in Ryerson University’s post-graduate PR certificate program and is a member of the Canadian Public Relations Society’s Measurement Committee.